First up I want to apologise if this offends anyone today, but telling it straight is how we operate and it gets our clients results.

First up I want to apologise if this offends anyone today, but telling it straight is how we operate and it gets our clients results.



Any type of fitness business whether it be a little 1 on 1 PT business, a Crossfit box, a bootcamp or group training facility should operate on the same common denominator - to achieve success, become your own individual. Fitness marketing

Don’t copy the masses.



If you decide to take it on, is a very powerful life changing one, this lesson.



The majority of small businesses proprietors already have it backwards in terms of growing a workout business right from the start. They concentrate on brand marketing, they act as if they are an already established brand, wasting real estate property on their own ad space, splashing out money where their target market isn’t (but just to be seen) and concentrate on glossy image driven flyers without real call to action or direct response approach.



This is a result of copying the masses. A smart mentor once explained that although a certain brand may look like they are doing well, earning millions, in the back end they may be posting a 4 year straight deficit within the millions. Don’t copy whatever you can’t see.



Instead see what most people are doing and go the opposite way.



You will be more agile and be able to do things the big companies can’t or won’t do if you choose to use direct response marketing from the beginning in your business.



Direct response is actually getting the message to some specific target market ( your market isn’t everyone) having a willingness to test these messages and medias and track all these tests to discover what works best. Fitness marketing



To cultivate a successful personal training business concentrate on;



•Your specific niche or potential audience



•Selling memberships



•Building facilities



•Marketing your business



A brand name will be built as you go along.



You’ll end selling the customers to build the brand, not building the brand before you sell the customers.



A strong time saving lesson.